Keel helps teams
in Atlantic Canada
build better software products.
Product & design consulting · Halifax, Nova Scotia 🇨🇦
Hi, I'm Keith 👋
I'm a product manager and consultant with over a decade of experience leading digital products at Microsoft, Headspace, and Elevate. Along the way, I've built products used by millions of people and run over 100 A/B experiments. My training is in Systems Design Engineering and Human-Computer Interaction from the University of Waterloo.
I started Keel because I saw a gap: there are talented people with great ideas in Atlantic Canada, but very few places to turn for senior product and design guidance. I want to change that — through consulting, teaching, and working alongside the people building here.
How I can help
Great products don't start with solutions — they start with deeply understanding the problem. I help make sure that foundation is solid, then work with you to execute with design rigour and strategic clarity.
Figure out what to build
I help you get clear on the problem and make sure you're building the right solution.
Make it better
I evaluate your product's experience and show you exactly what to improve and why.
Prove it's working
I help you define success and measure what matters — so decisions are based on evidence, not assumptions.
Make it sustainable
I help you turn a good product into a viable business.
Courses & Workshops
Hands-on sessions on UX design, user research, product management, and experimentation. Built for universities, accelerators, and teams who want practical skills.
Guest Lectures & Talks
Real-world insights from a decade building industry-leading products — tailored to your audience, whether that's students, founders, or seasoned teams.
Team Training
Upskill your team's product thinking and design capabilities. Practical frameworks they'll actually use the next day.
How we'll work together
Every project is different, but my approach is the same. I listen first, then work with you to figure out how I can be most helpful — whether that's a one-time audit or an ongoing partnership.
Conversation
We have a 30-minute call about what you're building and where you could use help. No pitch — just listening.
Diagnosis
I dig into the product, the experience, and the data. I identify what's working, what's not, and why.
Direction
You get clear recommendations, a plan, and the rationale behind every suggestion. No vague advice — specific, actionable, grounded.
Partnership
From there, we decide what ongoing support looks like — advisory, hands-on work, team training, or being a sounding board as you go.
Let's talk
Whether you're building something new, improving something that exists, or looking for someone to teach your team — I'd love to hear about it.
keith@keel.consulting→